Season 6 · Episode 2 · pitch 2 of 3
Godly Pride is an Egyptian beauty brand that formulates and sells skincare products and skincare-infused makeup, manufactured through toll manufacturers with custom packaging. It sells directly to…
2 offers · 1 revision
Implied valuation: the ask implied EGP 30M; the deal closed at EGP 12M, 60% below it. The founder gave away 2.5× the equity they asked for.
20:02 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 3M EGP for 25% with New person 156 + Mohamed Farouk: a 12M valuation, 60% below the 30M asked.
The founder gave 2.5× the equity they asked for (10% → 25%).
3 investors made 3 offers and 1 revision. The highest valuation offered was 20M. The founder did not take it.
The founder countered 1 time; the final valuation is 20% above the closing investor's first offer.
The ask came 0:03 into the pitch, in the opening.
Beauty & personal care, Growing · 5 pitches
S2 E11 · Beauty & personal care
Zat formulates and manufactures natural facial care, body care, and women's shaving products in Egypt through third-party factories. It sells to consumers via its website, online marketplaces,…
Asked EGP 2M for 10%
S2 E15 · Beauty & personal care
Era Care manufactures and sells affordable, multi-functional cosmeceutical skincare and haircare products with high active ingredient concentrations. Based in Sohag, the company operates its own…
Asked EGP 9M for 20%
S1 E2 · Beauty & personal care
Mawared produces and sells 100% natural skincare, haircare, and body care products at accessible prices for men, women, and children. It sells through social media, a small shop, and six distributors.
Asked EGP 2.5M for 15%
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