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Mawared (موارد)

Season 1 · Episode 2 · pitch 2 of 4

Mawared produces and sells 100% natural skincare, haircare, and body care products at accessible prices for men, women, and children. It sells through social media, a small shop, and six distributors.

  1. Ask · EGP
    2.5Mfor 15%
  2. Best offer · EGP
    4.9Mvaluation
  3. Closed · EGP
    2.5Mfor 51%

1 offer · 1 revision

Implied valuation: the ask implied EGP 16.7M; the deal closed at EGP 4.9M, 71% below it. The founder gave away 3.4× the equity they asked for.

The pitch, minute by minute

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16:40 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 2.5M EGP for 51% with Ayman Abbas: a 4.9M valuation, 71% below the 16.67M asked.

  • The founder gave 3.4× the equity they asked for (15% → 51%).

  • 1 investor made 1 offer and 1 revision. The highest valuation offered was 4.9M. The founder took it.

  • The ask came 3:31 into the pitch, in the opening.

  • The opening covered, in order: personal story, product solution, traction numbers, team, vision, demo, ask, business model.

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Pitches like this

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Beauty & personal care, Growing · 5 pitches

  • Zat (ذات)

    S2 E11 · Beauty & personal care

    Zat formulates and manufactures natural facial care, body care, and women's shaving products in Egypt through third-party factories. It sells to consumers via its website, online marketplaces,…

    Asked EGP 2M for 10%

    DealEGP 2M for 30%

    Abdullah Sallamin the deal

  • Godly Pride (جادلي برايد)

    S6 E2 · Beauty & personal care

    Godly Pride is an Egyptian beauty brand that formulates and sells skincare products and skincare-infused makeup, manufactured through toll manufacturers with custom packaging. It sells directly to…

    Asked EGP 3M for 10%

    DealEGP 3M for 25%

    Mohamed Faroukin the deal

  • Era Care (إيرا كير)

    S2 E15 · Beauty & personal care

    Era Care manufactures and sells affordable, multi-functional cosmeceutical skincare and haircare products with high active ingredient concentrations. Based in Sohag, the company operates its own…

    Asked EGP 9M for 20%

    DealEGP 10M for 35%

    Ayman Abbasin the deal

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44 investor events, all 44 matched to what was said · 13 answers graded · 26 figures

Aired in season 1 (2022), episode 2 · We don’t host video; timestamps onlyHow the data is built

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