Season 4 · Episode 2 · pitch 1 of 4
Mother Naked is a clean beauty brand that manufactures and sells multitasking skincare-infused makeup and face masks for busy women, through its online store and physical mall locations.
3 offers · 1 joint
Implied valuation: the ask implied EGP 75M; the deal closed at EGP 37.5M, 50% below it. The founder gave away 2× the equity they asked for.
33:47 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 7.5M EGP for 20% with Ayman Abbas: a 37.5M valuation, 50% below the 75M asked.
The founder gave 2.0× the equity they asked for (10% → 20%).
3 investors made 3 offers (1 joint) and 0 revisions. The highest valuation offered was 37.5M. The founder took it.
The founder countered 3 times; the final valuation equals the closing investor's first offer.
The ask came 0:03 into the pitch, in the opening.
Beauty & personal care, Growing · 5 pitches
S2 E15 · Beauty & personal care
Era Care manufactures and sells affordable, multi-functional cosmeceutical skincare and haircare products with high active ingredient concentrations. Based in Sohag, the company operates its own…
Asked EGP 9M for 20%
S6 E2 · Beauty & personal care
Godly Pride is an Egyptian beauty brand that formulates and sells skincare products and skincare-infused makeup, manufactured through toll manufacturers with custom packaging. It sells directly to…
Asked EGP 3M for 10%
S2 E11 · Beauty & personal care
Zat formulates and manufactures natural facial care, body care, and women's shaving products in Egypt through third-party factories. It sells to consumers via its website, online marketplaces,…
Asked EGP 2M for 10%
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