Season 5 · Episode 19 · pitch 1 of 3
Calista is an Egyptian fashion brand that designs and sells colorful casual clothing, loungewear, cardigans, and scarves made from locally produced natural fabrics. It sells directly to consumers…
2 offers · 1 joint
Implied valuation: the ask implied EGP 10M; the deal closed at EGP 4M, 60% below it. The founder gave away 2.5× the equity they asked for.
16:59 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 1M EGP for 25% with Ayman Abbas + Ahmed Tarek Khalil: a 4M valuation, 60% below the 10M asked.
The founder gave 2.5× the equity they asked for (10% → 25%).
3 investors made 2 offers (1 joint) and 0 revisions. The highest valuation offered was 4M. The founder took it.
The founder countered 1 time; the final valuation equals the closing investor's first offer.
The ask came 0:11 into the pitch, in the opening.
Fashion & apparel, Growing · 17 pitches
S5 E7 · Fashion & apparel
Somaya Aboelezz is a fashion brand that blends visual art, Egyptian identity, and history into hand-drawn and digitally printed designs on garments such as coats, abayas, jackets, and silk scarves.…
Asked EGP 800K for 10%
S2 E4 · Fashion & apparel
Lilo Store designs, manufactures, and sells retro-inspired 1970s/80s and casual clothing and bags for young people and other age groups. It produces in family and external factories and sells through…
Asked EGP 1.5M for 10%
S3 E10 · Fashion & apparel
An Egyptian apparel brand selling 100% cotton non-stretch jeans for women in 11 inclusive and plus sizes (from size 34 to 54), manufactured locally in Egypt and marketed through social media.
Asked EGP 3M for 20%
Face the same panel before you face a real one.
Abbas, Khalil and Sallam appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.