Season 5 · Episode 7 · pitch 4 of 4
Somaya Aboelezz is a fashion brand that blends visual art, Egyptian identity, and history into hand-drawn and digitally printed designs on garments such as coats, abayas, jackets, and silk scarves.…
1 offer · 1 revision
Implied valuation: the ask implied EGP 8M; the deal closed at EGP 6M, 25% below it. The founder gave away 2.5× the equity they asked for.
28:17 · 2 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 1.5M EGP for 25% with Ahmed Tarek Khalil: a 6M valuation, 25% below the 8M asked.
The founder gave 2.5× the equity they asked for (10% → 25%).
1 investor made 1 offer and 1 revision. The highest valuation offered was 6M. The founder took it.
The founder countered 3 times; the final valuation is 88% above the closing investor's first offer.
The ask came 3:20 into the pitch, in the opening.
Fashion & apparel, Growing · 17 pitches
S5 E19 · Fashion & apparel
Calista is an Egyptian fashion brand that designs and sells colorful casual clothing, loungewear, cardigans, and scarves made from locally produced natural fabrics. It sells directly to consumers…
Asked EGP 1M for 10%
S2 E20 · Fashion & apparel
Horra is a brand of bags, including handmade, denim, and leather bags, crafted by women working from their homes across Egypt. The brand sells online and through department stores in Egypt, and plans…
Asked EGP 500K for 10%
S2 E4 · Fashion & apparel
Lilo Store designs, manufactures, and sells retro-inspired 1970s/80s and casual clothing and bags for young people and other age groups. It produces in family and external factories and sells through…
Asked EGP 1.5M for 10%
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