Season 3 · Episode 10 · pitch 2 of 3
An Egyptian apparel brand selling 100% cotton non-stretch jeans for women in 11 inclusive and plus sizes (from size 34 to 54), manufactured locally in Egypt and marketed through social media.
2 offers · 1 joint
Implied valuation: the ask implied EGP 15M; the deal closed at EGP 7.5M, 50% below it. The founder gave away 2× the equity they asked for.
18:03 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 3M EGP for 40% with Ayman Abbas + Ahmed Tarek Khalil: a 7.5M valuation, 50% below the 15M asked.
The founder gave 2.0× the equity they asked for (20% → 40%).
2 investors made 2 offers (1 joint) and 0 revisions. The highest valuation offered was 7.5M. The founder took it.
The ask came 1:12 into the pitch, in the opening.
The opening covered, in order: ask, problem, personal story, product solution, competition, traction numbers, use of funds, market size, vision.
Fashion & apparel, Growing · 17 pitches
S2 E4 · Fashion & apparel
Lilo Store designs, manufactures, and sells retro-inspired 1970s/80s and casual clothing and bags for young people and other age groups. It produces in family and external factories and sells through…
Asked EGP 1.5M for 10%
S4 E2 · Fashion & apparel
Y Studios is an Egyptian fashion brand that sells affordable, simple, chic, logo-free wardrobe staples directly to consumers, promoting its products organically through TikTok and its website.
Asked EGP 1.5M for 10%
S4 E1 · Fashion & apparel
El End is an Egyptian activewear and sportswear brand manufacturing athletic apparel locally in Egypt and building a fitness and yoga community around its products, selling primarily online and…
Asked EGP 2.5M for 15%
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