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Which business models close?

Marketplaces closed 88% of the time (16 pitches), consumer brands 77% and business-to-business sellers 58%.

Deal rate by business model and by revenue model

Sample of 245 pitchesdeals out of all pitches with that model

Correlation, not cause.

Marketplaces, which connect buyers and sellers, closed a deal in 88% of their 16 pitches. Brands that sell straight to consumers closed 77%. Companies that sell to other businesses closed 58% of 43 pitches.

Switch to the revenue model above the chart: companies that sell products closed 76% of the time, those that charge service fees 55%. Investors on the show like things they can touch, stock and sell.

These are correlations, not causes: consumer products also dominate the show’s best industries. If you sell to businesses, expect more questions on your contracts and how long customers take to pay.

What was said

Ayman Abbas

Concern

My issue is also that you're acting as a marketplace in what is a small overall market, which makes you a middleman.

Solar Sector (Solar Sector) · S6 E2 · 7:53 · Paraphrased

Ahmed Tarek Khalil

Concern

You're not a tech company; you're probably amazing at tech, but you're not doing a tech play.

Cardo (Cardo) · S4 E1 · 32:31 · Paraphrased

Yasseen Mansour

Concern

The business is still way too early, and I don't see that you have a clear business model.

Lernova (Lernova) · S3 E11 · 8:15 · Paraphrased