Does the customer I target matter?
Products for children closed 80% of the time; for teenagers, 58%. Upper-middle-income buyers 75%; low-income 55%.
Deal rate by the customer a pitch targets
Correlation, not cause.
Pick the customer’s age or income group above the chart. Products for children closed a deal in 80% of 56 pitches. Products for teenagers closed 58% of 24. By income, products for upper-middle-income buyers closed 75%, and those for low-income buyers 55%.
Groups with few pitches move a lot with one result: only 11 pitches targeted low-income buyers. Groups under 5 pitches are left out. This is a correlation, not a cause.
Investors want to picture your buyer. Name them in one sentence: their age, what they earn and why they will pay your price.
What was said
Abdullah Sallam
QuestionFor someone going on a picnic or camping who wants an icebox for cold drinks and some meat, what's the easy equation for them?
Right temp (Right temp) · S3 E13 · 6:56 · Paraphrased
Mohamed Farouk
QuestionMost of these customers don't care about original spare parts as much as they care about the price, so how do you overcome this problem?
Car Vezeeta (كار فيزيتا) · S5 E11 · 9:05 · Paraphrased