Season 2 · Episode 20 · pitch 1 of 4
Horra is a brand of bags, including handmade, denim, and leather bags, crafted by women working from their homes across Egypt. The brand sells online and through department stores in Egypt, and plans…
3 offers · 7 revisions
Implied valuation: the ask implied EGP 5M; the deal closed at EGP 2.86M, 43% below it. The founder gave away 3.5× the equity they asked for.
12:51 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 1M EGP for 35% with Ayman Abbas + Mohamed Farouk: a 2.86M valuation, 43% below the 5M asked.
The founder gave 3.5× the equity they asked for (10% → 35%).
3 investors made 3 offers and 7 revisions. The highest valuation offered was 3M. The founder did not take it.
The founder countered 1 time; the final valuation is 14% above the closing investor's first offer.
The ask came 1:37 into the pitch, in the opening.
Fashion & apparel, Growing · 17 pitches
S5 E7 · Fashion & apparel
Somaya Aboelezz is a fashion brand that blends visual art, Egyptian identity, and history into hand-drawn and digitally printed designs on garments such as coats, abayas, jackets, and silk scarves.…
Asked EGP 800K for 10%
S5 E19 · Fashion & apparel
Calista is an Egyptian fashion brand that designs and sells colorful casual clothing, loungewear, cardigans, and scarves made from locally produced natural fabrics. It sells directly to consumers…
Asked EGP 1M for 10%
S2 E4 · Fashion & apparel
Lilo Store designs, manufactures, and sells retro-inspired 1970s/80s and casual clothing and bags for young people and other age groups. It produces in family and external factories and sells through…
Asked EGP 1.5M for 10%
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