Season 5 · Episode 5 · pitch 2 of 3
Pure Butters manufactures and sells low-fat, high-protein powdered peanut butter and powdered tahini in Egypt, selling directly to health-conscious consumers through its website and social media.
3 offers
Implied valuation: the ask implied EGP 12.5M; the deal closed at EGP 8.33M, 33% below it. The founder gave away 1.5× the equity they asked for.
19:42 · 3 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 2.5M EGP for 30% with Ayman Abbas + Mohamed Farouk: a 8.33M valuation, 33% below the 12.5M asked.
The founder gave 1.5× the equity they asked for (20% → 30%).
5 investors made 4 offers (1 joint) and 0 revisions. The highest valuation offered was 10M. The founder did not take it.
The founder countered 1 time; the final valuation is 33% above the closing investor's first offer.
The ask came 1:25 into the pitch, in the opening.
Food & beverage, Early sales · 9 pitches
S2 E5 · Food & beverage
Dr. Joy produces sugar-free, additive-free, anti-cavity healthy snacks made from natural fruit—such as fruit rolls, dark chocolate and date energy balls, date seed coffee, tomato powder, and planned…
Asked EGP 3.5M for 25%
S5 E3 · Food & beverage
Mystery Bag is a mobile app marketplace that connects restaurants, bakeries, and food brands with consumers to sell surplus and end-of-day food at half price for customer pickup, taking a 10%…
Asked EGP 1M for 10%
S5 E9 · Food & beverage
Kick produces individually wrapped healthy protein snacks, such as peanut butter protein cups, sold through retail points of sale to children, office workers, and health-conscious consumers.
Asked EGP 600K for 10%
Face the same panel before you face a real one.
Abbas, Farouk and Khalil appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.