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Beit El Saad (بيت السعد للنجف)

Season 5 · Episode 3 · pitch 2 of 3

Beit El Saad designs and manufactures handmade and semi-automated chandeliers and lighting fixtures using Egyptian glass and up to 50% recycled materials, employing women working from their homes…

  1. Ask · EGP
    6Mfor 25%
  2. Best offer · EGP
    15Mvaluation
  3. Closed · EGP
    6Mfor 40%

3 offers · 2 joint

Implied valuation: the ask implied EGP 24M; the deal closed at EGP 15M, 38% below it. The founder gave away 1.6× the equity they asked for.

The pitch, minute by minute

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28:41 · 3 investors · tap a marker to see the quote

Key takeaways

  • Closed 6M EGP for 40% with Speaker 2 + Mohamed Farouk + Ayman Abbas + New person 146 + Ahmed Tarek Khalil: a 15M valuation, 38% below the 24M asked.

  • The founder gave 1.6× the equity they asked for (25% → 40%).

  • 5 investors made 5 offers (4 joint) and 1 revision. The highest valuation offered was 15M. The founder took it.

  • The founder countered 1 time; the final valuation equals the closing investor's first offer.

  • The ask came 1:09 into the pitch, in the opening.

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Pitches like this

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Home & lifestyle, Growing · 19 pitches

  • Beit El Saad designs and manufactures handmade and semi-automated Egyptian chandeliers using recycled and blown glass, employing women working from home and selling online, through its showroom, and…

    Asked EGP 6M for 25%

    DealEGP 6M for 40%

    Mohamed Farouk, Ahmed Tarek Khalil, Ayman Abbasin the deal

  • Turn Ice Cream Egypt

    S4 E2 · Home & lifestyle

    Turn Ice Cream Egypt manufactures home ice cream machines in Egypt that freeze batches in five minutes using a custom stamped aluminum and plastic bowl. The company currently exports its machines…

    Asked EGP 2.5M for 10%

    DealEGP 2.5M for 10%

    Abdullah Sallam, Ahmed Tarek Khalilin the deal

  • Kainona (كينونة)

    S5 E5 · Home & lifestyle

    Kainona sells indoor plants and locally made ceramic and clay pots online to consumers in Cairo, preparing plants sourced from farmers in custom soil mixes and providing educational content and…

    Asked EGP 5M for 20%

    No deal

    1 of 3 went out

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23 investor events, all 23 matched to what was said · 24 answers graded · 16 figures

Aired in season 5 (2026), episode 3 · We don’t host video; timestamps onlyHow the data is built

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