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Beit El Saad (بيت السعد للنجف)

Season 5 · Episode 11 · pitch 2 of 3

Beit El Saad designs and manufactures handmade and semi-automated Egyptian chandeliers using recycled and blown glass, employing women working from home and selling online, through its showroom, and…

  1. Ask · EGP
    6Mfor 25%
  2. Best offer
    —no offers
  3. Closed · EGP
    6Mfor 40%

no offers

Implied valuation: the ask implied EGP 24M; the deal closed at EGP 15M, 38% below it. The founder gave away 1.6× the equity they asked for.

The pitch, minute by minute

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28:41 · 3 investors · tap a marker to see the quote

Key takeaways

  • Closed 6M EGP for 40% with New person 156 + Ayman Abbas + Mohamed Farouk + Ahmed Tarek Khalil + New person 146: a 15M valuation, 38% below the 24M asked.

  • The founder gave 1.6× the equity they asked for (25% → 40%).

  • 5 investors made 1 offer and 1 revision. The highest valuation offered was 15M. The founder took it.

  • The ask came 1:09 into the pitch, in the opening.

  • The opening covered, in order: vision, ask, personal story, market size, team, traction numbers, use of funds, product solution, competition.

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Pitches like this

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Home & lifestyle, Growing · 19 pitches

  • Beit El Saad designs and manufactures handmade and semi-automated chandeliers and lighting fixtures using Egyptian glass and up to 50% recycled materials, employing women working from their homes…

    Asked EGP 6M for 25%

    DealEGP 6M for 40%

    Mohamed Farouk, Ahmed Tarek Khalil, Ayman Abbasin the deal

  • Turn Ice Cream Egypt

    S4 E2 · Home & lifestyle

    Turn Ice Cream Egypt manufactures home ice cream machines in Egypt that freeze batches in five minutes using a custom stamped aluminum and plastic bowl. The company currently exports its machines…

    Asked EGP 2.5M for 10%

    DealEGP 2.5M for 10%

    Abdullah Sallam, Ahmed Tarek Khalilin the deal

  • Kainona (كينونة)

    S5 E5 · Home & lifestyle

    Kainona sells indoor plants and locally made ceramic and clay pots online to consumers in Cairo, preparing plants sourced from farmers in custom soil mixes and providing educational content and…

    Asked EGP 5M for 20%

    No deal

    1 of 3 went out

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31 investor events, 30 matched to what was said · 30 answers graded · 15 figures

Aired in season 5 (2026), episode 11 · We don’t host video; timestamps onlyHow the data is built

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