Season 5 · Episode 17 · pitch 2 of 3
Plume produces and sells hotel-grade bedding products—including feather-filled pillows, duvets, mattresses, and bedsheets—through a network of six local partner factories. It sells both B2B to hotels…
1 offer · 1 joint · 2 revisions
Implied valuation: the ask implied EGP 20M; the deal closed at EGP 10M, 50% below it. The founder gave away 3× the equity they asked for.
25:45 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 3M EGP for 30% with Mohamed Farouk + Ahmed Tarek Khalil: a 10M valuation, 50% below the 20M asked.
The founder gave 3.0× the equity they asked for (10% → 30%).
2 investors made 1 offer (1 joint) and 2 revisions. The highest valuation offered was 10M. The founder took it.
The founder countered 3 times; the final valuation equals the closing investor's first offer.
The ask came 1:28 into the pitch, in the opening.
Home & lifestyle, Growing · 19 pitches
S5 E6 · Home & lifestyle
Baby Star produces odorless and colorless baby bottle cleansers, stain removers, and laundry detergents for mothers and families, as well as a B2B industrial grease-cleaning line under Magic Star.…
Asked EGP 3M for 15%
S5 E15 · Home & lifestyle
BoHome designs and sells locally outsourced indoor and outdoor furniture and home decor accessories, such as fiberglass Teddy Tables, bamboo and wooden chairs, pottery, vases, mugs, and lamps. The…
Asked EGP 1M for 5%
S2 E5 · Home & lifestyle
Shelter designs and produces space-saving furniture and locally manufactured mechanical furniture systems, such as remote-controlled wall beds and convertible tables. It serves homeowners and B2B…
Asked EGP 7.2M for 38%
Face the same panel before you face a real one.
Farouk, Khalil and Sallam appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.