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Shelter (شيلتر)

Season 2 · Episode 5 · pitch 2 of 3

Shelter designs and produces space-saving furniture and locally manufactured mechanical furniture systems, such as remote-controlled wall beds and convertible tables. It serves homeowners and B2B…

  1. Ask · EGP
    7.2Mfor 38%
  2. Best offer
    —no offers
  3. Outcome
    No deal5 of 5 went out

no offers

The ask implies a valuation of EGP 18.9M. No investor made an offer; 5 of 5 went out.

The pitch, minute by minute

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23:08 · 5 investors · tap a marker to see the quote

Key takeaways

  • No deal: 5 of 5 investors went out.

  • The ask came 0:03 into the pitch, in the opening.

  • The opening covered, in order: ask, demo, problem, product solution, traction numbers, business model, competition, use of funds.

  • Demo: physical product.

  • 19 of 22 questions answered clearly; 1 “did not know”, 2 vague.

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Pitches like this

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Home & lifestyle, Growing · 19 pitches

  • Baby Star

    S5 E6 · Home & lifestyle

    Baby Star produces odorless and colorless baby bottle cleansers, stain removers, and laundry detergents for mothers and families, as well as a B2B industrial grease-cleaning line under Magic Star.…

    Asked EGP 3M for 15%

    DealEGP 3M for 20%

    Ayman Abbasin the deal

  • BoHome (بو هوم)

    S5 E15 · Home & lifestyle

    BoHome designs and sells locally outsourced indoor and outdoor furniture and home decor accessories, such as fiberglass Teddy Tables, bamboo and wooden chairs, pottery, vases, mugs, and lamps. The…

    Asked EGP 1M for 5%

    No deal

    All 4 went out

  • Plume

    S5 E17 · Home & lifestyle

    Plume produces and sells hotel-grade bedding products—including feather-filled pillows, duvets, mattresses, and bedsheets—through a network of six local partner factories. It sells both B2B to hotels…

    Asked EGP 2M for 10%

    DealEGP 3M for 30%

    Ahmed Tarek Khalil, Mohamed Faroukin the deal

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56 investor events, all 56 matched to what was said · 22 answers graded · 19 figures

Aired in season 2 (2023), episode 5 · We don’t host video; timestamps onlyHow the data is built

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