Season 5 · Episode 15 · pitch 2 of 3
FruPops produces and sells natural frozen fruit snacks and chocolate-coated frozen fruit pops, distributed through its own kiosks and movable carts in Alexandria, Cairo, and the North Coast.
1 offer · 1 joint · 2 revisions
Implied valuation: the ask implied EGP 12M; the deal closed at EGP 7.5M, 38% below it. The founder gave away 1.6× the equity they asked for.
17:16 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 3M EGP for 40% with Mohamed Farouk + Ahmed Tarek Khalil: a 7.5M valuation, 38% below the 12M asked.
The founder gave 1.6× the equity they asked for (25% → 40%).
2 investors made 1 offer (1 joint) and 2 revisions. The highest valuation offered was 7.5M. The founder took it.
The founder countered 3 times; the final valuation equals the closing investor's first offer.
The ask came 1:45 into the pitch, in the opening.
Food & beverage, Growing · 30 pitches
S2 E1 · Food & beverage
Crazy Tuna is an Egyptian online platform and seafood brand that processes and sells local Red Sea and Mediterranean tuna cuts (such as steaks, burgers, fajitas, smoked tuna, and saku sashimi) as…
Asked EGP 2.5M for 20%
S2 E6 · Food & beverage
Bar & Jar is a healthy fast-food restaurant chain in Egypt offering customizable salads in shakeable jars, sandwiches, smoothies, and hot meals. It sells to consumers and corporate employees through…
Asked EGP 1.7M for 15%
S2 E2 · Food & beverage
NOT FOODS produces locally manufactured 100% plant-based and healthy food products—such as vegan burgers, kofta, nuggets, pizza, cheese, and mayonnaise—through third-party factories in Borg El Arab,…
Asked EGP 4M for 30%
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