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Iron Mist

Season 5 · Episode 1 · pitch 2 of 3

Iron Mist produces and sells Egypt's first wrinkle-release spray for ironing clothes quickly without a traditional iron. It sells directly to consumers online using UGC content marketing and plans to…

  1. Ask · EGP
    4Mfor 10%
  2. Best offer · EGP
    16.7Mvaluation
  3. Closed · EGP
    5Mfor 30%

2 offers · 1 revision

Implied valuation: the ask implied EGP 40M; the deal closed at EGP 16.7M, 58% below it. The founder gave away 3× the equity they asked for.

The pitch, minute by minute

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19:03 · 4 investors · tap a marker to see the quote

Key takeaways

  • Closed 5M EGP for 30% with New person 146 + Abdullah Sallam + Mohamed Farouk: a 16.67M valuation, 58% below the 40M asked.

  • The founder gave 3.0× the equity they asked for (10% → 30%).

  • 3 investors made 3 offers and 1 revision. The highest valuation offered was 20M. The founder did not take it.

  • The founder countered 1 time; the final valuation is 4% above the closing investor's first offer.

  • The ask came 1:22 into the pitch, in the opening.

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Pitches like this

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Home & lifestyle, Early sales · 6 pitches

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    Asked EGP 5M for 15%

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    Ayman Abbasin the deal

  • Chug up

    S5 E17 · Home & lifestyle

    Chug Up sells specially designed reusable water bottles and scent pods that give pure water the perception of flavor and aroma through smell alone. It targets health-conscious consumers and students…

    Asked EGP 1.5M for 10%

    DealEGP 1.5M for 20%

    Ahmed Tarek Khalil, Abdullah Sallamin the deal

  • Carpetivity

    S3 E2 · Home & lifestyle

    Carpetivity manufactures thick, customizable children's room carpets in Egypt using local treated wool and recycled cotton yarns, selling directly to parents online and through a partner showroom.

    Asked EGP 2M for 20%

    DealEGP 2M for 35%

    Dina Ghabbour, Mohamed Faroukin the deal

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27 investor events, all 27 matched to what was said · 13 answers graded · 5 figures

Aired in season 5 (2026), episode 1 · We don’t host video; timestamps onlyHow the data is built

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