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Noy (نوي)

Season 3 · Episode 6 · pitch 1 of 3

An Egyptian local brand producing and selling perfumes, fragrance oils, shower gels, body mists, and body lotions. It markets through viral storytelling on TikTok and social media and sells via its…

  1. Ask · EGP
    5Mfor 10%
  2. Best offer · EGP
    16.7Mvaluation
  3. Outcome
    No deal1 of 4 went out

3 offers · 1 joint · 2 revisions

The ask implies a valuation of EGP 50M. There were 3 offers, and the best valued the company at EGP 16.7M; the founder turned them down.

The pitch, minute by minute

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29:55 · 4 investors · tap a marker to see the quote

Key takeaways

  • No deal: 1 of 4 investors went out; the founder refused 3 offers.

  • 3 investors made 3 offers (1 joint) and 2 revisions. The highest valuation offered was 16.67M.

  • The founder countered 2 times.

  • The ask came 0:06 into the pitch, in the opening.

  • The opening covered, in order: ask, traction numbers, market size, problem, personal story, product solution, demo, team, vision.

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82 investor events, all 82 matched to what was said · 42 answers graded · 31 figures

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