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AI Protein (آل بروتين)

Season 2 · Episode 13 · pitch 1 of 3

AI Protein (Al Protein) develops customized, non-GMO, organic alternative protein powders and formulas derived from microorganisms and algae using AI-automated biomanufacturing. It sells B2B to…

  1. Ask · EGP
    10Mfor 7%
  2. Best offer · EGP
    66.7Mvaluation
  3. Closed · EGP
    10Mfor 15%

1 offer · 1 revision

Implied valuation: the ask implied EGP 143M; the deal closed at EGP 66.7M, 53% below it. The founder gave away 2.1× the equity they asked for.

The pitch, minute by minute

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29:53 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 10M EGP for 15% with Ayman Abbas: a 66.67M valuation, 53% below the 142.86M asked.

  • The founder gave 2.1× the equity they asked for (7% → 15%).

  • 1 investor made 1 offer and 1 revision. The highest valuation offered was 66.67M. The founder took it.

  • The founder countered 3 times; the final valuation is 33% above the closing investor's first offer.

  • The ask came 5:37 into the pitch, in the opening.

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Pitches like this

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Food & beverage, Early sales · 9 pitches

  • Dr. Joy

    S2 E5 · Food & beverage

    Dr. Joy produces sugar-free, additive-free, anti-cavity healthy snacks made from natural fruit—such as fruit rolls, dark chocolate and date energy balls, date seed coffee, tomato powder, and planned…

    Asked EGP 3.5M for 25%

    DealEGP 4M for 51%

    Ahmed Tarek Khalil, Mohamed Farouk, Mohamed Ismail Mansourin the deal

  • Pure Butters (بيور باترز)

    S5 E5 · Food & beverage

    Pure Butters manufactures and sells low-fat, high-protein powdered peanut butter and powdered tahini in Egypt, selling directly to health-conscious consumers through its website and social media.

    Asked EGP 2.5M for 20%

    DealEGP 2.5M for 30%

    Ayman Abbas, Mohamed Faroukin the deal

  • Mystery Bag

    S5 E3 · Food & beverage

    Mystery Bag is a mobile app marketplace that connects restaurants, bakeries, and food brands with consumers to sell surplus and end-of-day food at half price for customer pickup, taking a 10%…

    Asked EGP 1M for 10%

    DealEGP 1M for 30%

    Deal closed on air

Pitching something like this?

Face the same panel before you face a real one.

Abbas, Farouk and Sallam appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.

49 investor events, all 49 matched to what was said · 21 answers graded · 11 figures

Aired in season 2 (2023), episode 13 · We don’t host video; timestamps onlyHow the data is built

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