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Does selling abroad help?

Not on its own: pitches already selling abroad closed 64% of the time; those that mentioned no foreign market, 69%.

Selling abroad does not change the deal rate much

Sample of 245 pitchesdeals out of all pitches, by foreign market status

Correlation, not cause.

We sorted pitches by the furthest they had gone abroad. The 47 pitches already selling in another country closed a deal 64% of the time. The 154 that mentioned no foreign market closed 69%, and those only planning to sell abroad, 70%. The difference is small: selling abroad is not what wins a deal.

Most foreign sales are in the Gulf: 31 pitches were already selling there, most often in Saudi Arabia.

Investors ask how exports fit your plan, and how shipping costs affect your price. Show them the numbers of the Egyptian market first, then the export plan.

What was said

Ahmed El Sewedy

Concern

The market size is 3 billion and you sold 50 million in your second year; how can you export when you don't even represent 4% of the local market?

الأهرام لصناعة الأقمشة غير المنسوجة ANF (الأهرام لصناعة الأقمشة غير المنسوجة ANF) · S3 E14 · 6:46 · Paraphrased

Mohamed Farouk

Question

I work in B2B and focus more on the Egyptian market than the Gulf market, so which one is more important to you?

Connecto (كونيكتو) · S6 E1 · 19:45 · Paraphrased

Dina Ghabbour

Question

Are your plans based specifically on the Egyptian market, or on exports as well?

NOT FOODS (NOT FOODS) · S2 E2 · 7:27 · Paraphrased