Do clear answers win deals?
Clear answers are about as common with or without a deal (86% vs 82%). Contradictions are not (0.25 vs 0.37 per pitch).
Contradictions set deals apart more than clear answers do
Sample of 245 pitchesdeal vs no deal
Share of clear answers
Closed a deal
86%86%
No deal
82%82%
Contradictions per pitch
Closed a deal
0.250.25
No deal
0.370.37
Correlation, not cause.
Most founders answer most questions clearly. In pitches that ended in a deal, 86% of answers gave what was asked for. In pitches that did not, it was 82%. The gap is small.
Contradictions tell a clearer story. Founders who closed a deal contradicted something they had said earlier 0.25 times per pitch. Those who did not did so 0.37 times. Investors forgive a vague answer more easily than a number that changes.
What was said
Ayman Abbas
ConcernHow will annual sales jump from 1.2 million EGP to 12 million EGP all at once?
NOT FOODS (NOT FOODS) · S2 E2 · 22:16 · Paraphrased