Season 5 · Episode 18 · pitch 1 of 3
Havana Sox is an Egyptian brand that designs and sells specialized 100% Egyptian cotton and bamboo socks—including diabetic silicone socks, yoga socks, athletic sweat-absorbing socks, AirTag kids'…
2 offers
Implied valuation: the ask implied EGP 50M; the deal closed at EGP 20M, 60% below it. The founder gave away 2.5× the equity they asked for.
18:12 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 5M EGP for 25% with Ayman Abbas: a 20M valuation, 60% below the 50M asked.
The founder gave 2.5× the equity they asked for (10% → 25%).
2 investors made 2 offers and 0 revisions. The highest valuation offered was 20M. The founder took it.
The ask came 0:07 into the pitch, in the opening.
The opening covered, in order: team, ask, personal story, traction numbers, product solution, market size.
Fashion & apparel, Established · 5 pitches
S3 E19 · Fashion & apparel
Upfuse is a sustainable fashion brand that recycles plastic bags, plastic bottles, tires, and denim waste into bags, clothing, and shoe soles in partnership with women in local recycling communities.…
Asked EGP 5M for 15%
S3 E9 · Fashion & apparel
Pavo is an Egyptian fashion brand that designs and sells practical, timeless bags, footwear, and clothing such as jeans. It manufactures locally through outsourced factories and sells primarily…
Asked EGP 3M for 10%
S2 E19 · Fashion & apparel
The company designs, specifies, and distributes high-end upholstery and home fabrics for homes, hotels, and restaurants through its own retail branches in Egypt and exports orders abroad.
Asked EGP 18M for 15%
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