Season 3 · Episode 7 · pitch 1 of 3
Sadu produces and sells standardized handmade home decor, rugs, and furniture made from cotton, jute, wood, and pottery, alongside products from over 30 partner designers. It sells to consumers…
3 offers · 4 revisions
Implied valuation: the ask implied EGP 10M; the deal closed at EGP 5.71M, 43% below it. The founder gave away 1.8× the equity they asked for.
18:48 · 4 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 2M EGP for 35% with Mohamed Farouk + Abdullah Sallam + New person 101 + Ahmed Tarek Khalil: a 5.71M valuation, 43% below the 10M asked.
The founder gave 1.8× the equity they asked for (20% → 35%).
4 investors made 4 offers and 5 revisions. The highest valuation offered was 8M. The founder did not take it.
The founder countered 2 times; the final valuation is 14% below the closing investor's first offer.
The ask came 1:02 into the pitch, in the opening.
Home & lifestyle, Growing · 19 pitches
S1 E7 · Home & lifestyle
Creative Art manufactures wooden furniture such as tables, bathroom units, and kitchen units using CNC wood shaping, graphic designs, and a waterproof epoxy resin coating instead of glass. It…
Asked EGP 900K for 10%
S3 E17 · Home & lifestyle
Snuggles manufactures and sells wearable baby sleeping bags in Egypt designed to keep infants and young children warm and safe from loose-blanket suffocation. The products are sold online and through…
Asked EGP 1.8M for 15%
S5 E12 · Home & lifestyle
NNO designs and produces handmade Egyptian home decor pieces—such as hand-painted pottery, glass, concrete, and alabaster items—and provides interior styling and curation services. It sells both to…
Asked EGP 2M for 25%
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