Season 3 · Episode 14 · pitch 2 of 3
Zori is an Egyptian brand that designs and manufactures practical, comfortable bags for work, gym, and travel, selling to individual consumers (mainly women aged 20 to late 40s) as well as bulk…
5 offers · 1 revision
Implied valuation: the ask implied EGP 20M; the deal closed at EGP 10M, 50% below it. The founder gave away 2× the equity they asked for.
9:24 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 3M EGP for 30% with Ayman Abbas: a 10M valuation, 50% below the 20M asked.
The founder gave 2.0× the equity they asked for (15% → 30%).
5 investors made 5 offers and 1 revision. The highest valuation offered was 11.43M. The founder did not take it.
The founder countered 2 times; the final valuation equals the closing investor's first offer.
The ask came 3:29 into the pitch, after the opening.
Fashion & apparel, Growing · 17 pitches
S5 E19 · Fashion & apparel
Bucahome is an Egyptian homewear and loungewear brand selling comfortable, stylish pajamas suitable for receiving guests at home. It tests small-batch designs using AI product shoots and low-budget…
Asked EGP 3.5M for 20%
S4 E1 · Fashion & apparel
El End is an Egyptian activewear and sportswear brand manufacturing athletic apparel locally in Egypt and building a fitness and yoga community around its products, selling primarily online and…
Asked EGP 2.5M for 15%
S2 E4 · Fashion & apparel
Lilo Store designs, manufactures, and sells retro-inspired 1970s/80s and casual clothing and bags for young people and other age groups. It produces in family and external factories and sells through…
Asked EGP 1.5M for 10%
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