Season 2 · Episode 7 · pitch 3 of 3
Wrinkle produces eco-friendly, expandable furniture such as benches, beds, side tables, and acoustic panels made from Egyptian recycled paper. It sells online, through retail shops in Egypt and…
1 offer · 1 joint
Implied valuation: the ask implied EGP 4.8M; the deal closed at EGP 3M, 38% below it. The founder gave away 1.6× the equity they asked for.
17:56 · 5 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 1.2M EGP for 40% with Ahmed El Sewedy + Ayman Abbas: a 3M valuation, 38% below the 4.8M asked.
The founder gave 1.6× the equity they asked for (25% → 40%).
2 investors made 1 offer (1 joint) and 0 revisions. The highest valuation offered was 3M. The founder took it.
The ask came 0:03 into the pitch, in the opening.
The opening covered, in order: ask, problem, product solution, demo, traction numbers, business model, competition, vision.
Home & lifestyle, Early sales · 6 pitches
S1 E3 · Home & lifestyle
Grif manufactures and sells locally produced cast iron cookware (pots and pans) in Egypt as a healthy, durable, and affordable alternative to imported cast iron and non-stick cookware.
Asked EGP 900K for 10%
S3 E2 · Home & lifestyle
Carpetivity manufactures thick, customizable children's room carpets in Egypt using local treated wool and recycled cotton yarns, selling directly to parents online and through a partner showroom.
Asked EGP 2M for 20%
S5 E17 · Home & lifestyle
Chug Up sells specially designed reusable water bottles and scent pods that give pure water the perception of flavor and aroma through smell alone. It targets health-conscious consumers and students…
Asked EGP 1.5M for 10%
Face the same panel before you face a real one.
Abbas, El Sewedy and Khalil appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.