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The Box

Season 2 · Episode 19 · pitch 2 of 3

The Box sells DIY activity kits for families and couples, including tie-dye apparel kits and hand/baby casting sets, through its website, social media, and major toy and gift stores.

  1. Ask · EGP
    1Mfor 15%
  2. Best offer · EGP
    3.4Mvaluation
  3. Closed · EGP
    1Mfor 35%

2 offers · 1 joint · 2 revisions

Implied valuation: the ask implied EGP 6.67M; the deal closed at EGP 2.86M, 57% below it. The founder gave away 2.3× the equity they asked for.

The pitch, minute by minute

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24:54 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 1M EGP for 35% with Ahmed Tarek Khalil + Mohamed Ismail Mansour: a 2.86M valuation, 57% below the 6.67M asked.

  • The founder gave 2.3× the equity they asked for (15% → 35%).

  • 2 investors made 2 offers (1 joint) and 2 revisions. The highest valuation offered was 3.4M. The founder did not take it.

  • The founder countered 3 times; the final valuation is 16% below the closing investor's first offer.

  • The ask came 1:51 into the pitch, in the opening.

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Khalil, Mohamed Mansour and Abbas appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.

52 investor events, all 52 matched to what was said · 14 answers graded · 11 figures

Aired in season 2 (2023), episode 19 · We don’t host video; timestamps onlyHow the data is built

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