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Fattys (فاتيز)

Season 2 · Episode 11 · pitch 1 of 3

Fattys produces and sells specialty donuts with diverse and Egyptian-inspired flavors directly to consumers in Egypt through online orders and organic social media content marketing.

  1. Ask · EGP
    3Mfor 10%
  2. Best offer · EGP
    15Mvaluation
  3. Closed · EGP
    3Mfor 20%

4 offers

Implied valuation: the ask implied EGP 30M; the deal closed at EGP 15M, 50% below it. The founder gave away 2× the equity they asked for.

The pitch, minute by minute

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25:02 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 3M EGP for 20% with Ayman Abbas: a 15M valuation, 50% below the 30M asked.

  • The founder gave 2.0× the equity they asked for (10% → 20%).

  • 4 investors made 4 offers and 0 revisions. The highest valuation offered was 15M. The founder took it.

  • The founder countered 2 times; the final valuation equals the closing investor's first offer.

  • The ask came 1:29 into the pitch, in the opening.

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51 investor events, all 51 matched to what was said · 20 answers graded · 12 figures

Aired in season 2 (2023), episode 11 · We don’t host video; timestamps onlyHow the data is built

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