Season 2 · Episode 10 · pitch 2 of 4
L'Oriental is an experiential events catering company in Egypt that provides artistically presented finger food buffets, pass-arounds, non-alcoholic mixology bars, and live stations. It serves…
1 offer · 1 joint · 1 revision
Implied valuation: the ask implied EGP 40M; the deal closed at EGP 13.3M, 67% below it. The founder gave away 3× the equity they asked for.
23:27 · 6 investors · tap a marker to see the quotehover over a marker for its type, investor and time; click to open the quote in the evidence panel; scroll or pinch to zoom
Closed 4M EGP for 30% with Dina Ghabbour + Mohamed Farouk + Ahmed Tarek Khalil: a 13.33M valuation, 67% below the 40M asked.
The founder gave 3.0× the equity they asked for (10% → 30%).
3 investors made 1 offer (1 joint) and 1 revision. The highest valuation offered was 13.33M. The founder took it.
The founder countered 1 time; the final valuation is 17% above the closing investor's first offer.
The ask came 0:11 into the pitch, in the opening.
Food & beverage, Growing · 30 pitches
S1 E3 · Food & beverage
Buata is a bakery and sweets shop offering sharing boxes of assorted international pastries and desserts such as brownies, blondies, mini cakes, and French pastry. It sells directly to consumers…
Asked EGP 6M for 15%
S2 E17 · Food & beverage
Zero Sugar by Ketonista produces sugar-free, gluten-free, and keto-friendly food products such as almond-flour bread, pastries, seasonal sweets, and high-protein ice cream. It sells to…
Asked EGP 4M for 10%
S3 E13 · Food & beverage
Lakanto Egypt develops and sells zero-sugar monk fruit sweetener, chocolate, and chocolate spread to consumers in Egypt and exports to Gulf markets, while also supplying monk fruit concentrate to…
Asked EGP 4M for 10%
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