Skip to content

Asfoura (عصفورة)

Season 1 · Episode 11 · pitch 4 of 4

An Egyptian publishing house specialized in children's books written in Egyptian colloquial Arabic for kids up to 7 years old. Alongside books featuring QR-linked audio stories, it offers interactive…

  1. Ask · EGP
    2.5Mfor 20%
  2. Best offer · EGP
    8.33Mvaluation
  3. Closed · EGP
    2.5Mfor 30%

4 offers · 3 joint · 3 revisions

Implied valuation: the ask implied EGP 12.5M; the deal closed at EGP 8.33M, 33% below it. The founder gave away 1.5× the equity they asked for.

The pitch, minute by minute

Loading the pitch timeline…

35:40 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 2.5M EGP for 30% with Abdullah Sallam + Mohamed Farouk + Ahmed El Sewedy: a 8.33M valuation, 33% below the 12.5M asked.

  • The founder gave 1.5× the equity they asked for (20% → 30%).

  • 4 investors made 4 offers (3 joint) and 3 revisions. The highest valuation offered was 8.33M. The founder took it.

  • The ask came 5:58 into the pitch, in the opening.

  • The opening covered, in order: product solution, personal story, problem, demo, traction numbers, ask.

Loading this tab…

Pitches like this

See all

Media & entertainment · 2 pitches

  • The Podcast Productions is a podcast network and 360-degree production company that develops, produces, distributes, and monetizes Arabic audio and video podcasts across genres such as comedy, true…

    Asked EGP 5M for 20%

    DealEGP 6M for 20%

    Dina Ghabbourin the deal

Pitching something like this?

Face the same panel before you face a real one.

Farouk, Sallam and El Sewedy appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.

56 investor events, all 56 matched to what was said · 12 answers graded · 10 figures

Aired in season 1 (2022), episode 11 · We don’t host video; timestamps onlyHow the data is built

Report a mistake