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Automatiki (أوتوماتيكي)

Season 1 · Episode 10 · pitch 1 of 4

Automatiki designs and assembles IoT smart devices and sensors for agricultural greenhouses to control irrigation, fertilization, ventilation, and cooling. It sells the hardware alongside mobile app…

  1. Ask · EGP
    2Mfor 5%
  2. Best offer · EGP
    4Mvaluation
  3. Closed · EGP
    2Mfor 50%

1 offer

Implied valuation: the ask implied EGP 40M; the deal closed at EGP 4M, 90% below it. The founder gave away 10× the equity they asked for.

The pitch, minute by minute

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17:07 · 5 investors · tap a marker to see the quote

Key takeaways

  • Closed 2M EGP for 50% with Ahmed El Sewedy: a 4M valuation, 90% below the 40M asked.

  • The founder gave 10.0× the equity they asked for (5% → 50%).

  • 1 investor made 1 offer and 0 revisions. The highest valuation offered was 4M. The founder took it.

  • The founder countered 2 times; the final valuation equals the closing investor's first offer.

  • The ask came 1:06 into the pitch, in the opening.

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Pitches like this

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Agriculture, Growing · 4 pitches

  • Jojo's Ranch raises hormone-free, naturally-fed cattle and controls the full cycle from farming and butchering to delivering specialty beef cuts and burgers directly to customers' homes and through…

    Asked EGP 19M for 47%

    DealEGP 19.2M for 50%

    Ayman Abbasin the deal

  • An agricultural biotechnology company in Fayoum that clones and acclimates disease-free ornamental and fruit plants using tissue culture (in vitro) and climate-controlled greenhouses, selling B2B to…

    Asked EGP 5M for 15%

    DealEGP 6.25M for 50%

    Ahmed Tarek Khalil, Dina Ghabbour, Ayman Abbas, Mohamed Farouk, Ahmed El Sewedyin the deal

  • AgriCash (اجري كاش)

    S2 E8 · Agriculture

    AgriCash is an agrifintech platform and marketplace that connects Egyptian farmers with banks to obtain interest-free agricultural financing via an e-wallet or prepaid card. Farmers use the financing…

    Asked EGP 15M for 15%

    DealEGP 15M for 40%

    Mohamed Farouk, Ahmed Tarek Khalilin the deal

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El Sewedy, Abbas and Sallam appear as AI personas, not the real investors. We fill in the details from this pitch, and you get 1 free demo session after you sign in.

52 investor events, all 52 matched to what was said · 22 answers graded · 10 figures

Aired in season 1 (2022), episode 10 · We don’t host video; timestamps onlyHow the data is built

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